Services

WCAG accessibility standards

Our approach


Accessibility is a core value of ours

Certified experts in WCAG 2.2 AA compliance

More than a buzzword, inclusivity plays a central role at m&h. We are committed to making the web accessible to all with no exceptions. Our entire team is trained to meet WCAG 2.2 Level AA standards, the international guidelines that make web content accessible to all, including people with visual, hearing, motor or cognitive limitations.

Accessible content from concept to production

It’s not just lip service. Web accessibility is in our mind from the start: as we design and produce digital products like microsites, downloadable documents and time-based media (video and audio), we apply these standards end-to-end. How do we follow WCAG 2.2 AA accessibility standards? With inclusive design practices, accessible technologies and rigorous testing to ensure everything is compliant.

Web content accessibility for all

Accessibility is more than standards to meet, it’s the key to a smooth and positive user experience for everyone, without exception. Right, we think of everything: font size, colour contrast, alternative texts, accessible forms…It’s all factored in before we start production. Nothing but smooth sailing as we complete your project with peace of mind and authentic results. This is what guarantees the same brand experience for every user.

Expertise


  • Acrobat file tagging
  • Addition of navigation bookmarks
  • Contrast adjustments
  • Document structuring
  • Metadata inclusion
  • WCAG 2.2 standards

Related case studies


Case study National bank serving and protecting seniors

National Bank of CanadaAccessibility standards

FAQ

What are the steps in the process of applying web accessibility standards with m&h?

At m&h, accessibility isn’t an afterthought; it’s built into the project from the start. Our designers incorporate WCAG 2.2 AA standards right from the initial stages of a project. This ensures that the original design is compliant and won’t require changes later to meet accessibility requirements. From design to integration, every step is executed to meet user needs, considering accessibility criteria such as readability, navigation and compatibility with assistive technology.

 

What are the advantages of an accessible website for my brand?

An accessible website benefits not only users with disabilities but also your entire audience. Key advantages include the following:

  • Improved user experience: provides clear, intuitive navigation.
  • Legal compliance: meeting accessibility standards are required for Canadian government and paragovernment organizations.
  • Increased visibility: search engines prioritize accessible websites, boosting SEO.
  • Enhanced brand image: a commitment to inclusion and diversity reflects positively on your business in the eyes of clients and partners.

 

Which types of content benefit most from accessibility standards?

Certain types of content benefit significantly from accessibility standards, including the following:

  • Interactive documents and online forms: ensure readability and usability with screen readers.
  • Video content: add subtitles or transcripts to make them accessible.
  • Images: provide alternative text (alt tags) to describe image contents.
  • Text: ensure optimal readability with sufficient contrast and a clear layout.

In reality, all content can be optimized for accessibility, and our team ensures nothing is overlooked.

 

What level of WCAG standard does m&h apply?

m&h applies WCAG 2.2 Level AA standards, which are widely recognized and required across many industries. This level ensures an inclusive experience for most users while meeting legal accessibility requirements. The m&h team undergoes continuous training to stay up to date with current standards.

Other services

Service
01

Creative design and content creation

Experts in creative content production like us elaborate concepts for all distribution platforms. We compel your audience to take action with powerful hooks, captivating copy and striking visuals. No frills, just wins.

Service
02

Infographic design

Someone at m&h is always willing to step in with eye-catching visuals to make your marketing materials stand out from the pack. Whether it’s financial data, complex information, product catalogs or brochures, we’ll make it pop.

Service
03

Digital content production

We excel in digital production because we’re tech nerds at heart. We bring your content to life or create new ones from scratch, whatever it takes to engage with your customers. Complex banner animations, CRMs, DCO, none of it’s rocket science to us. Consider it done.

Service
04

Print production management

We transform your ideas into perfect prints, managing every detail with precision, from file production to installation in showrooms, kiosks and more, for a result that will impress everyone.

Service
05

Image retouching and editing

Did it rain on the day of your photoshoot? Have your products undergone a makeover since taking photos of the samples? Our team of image retouchers love a good challenge: photo enhancements, removal or insertion of graphic elements, complex photomontages, 3D models, your brand will always look good in the spotlight.

Service
06

Motion design and video editing

Static images are one thing, but video assets leave an impression. Our experts in motion design and video editing create dynamic graphic animations and engaging video montages that instantly capture your audience’s attention on every platform.

Service
07

Copywriting and translation

The best campaign is nothing without the right words to express it. Let our language team come up with the quality written content, engaging hooks, precise translation, creative adaptation work and linguistic review that you need for a lasting connection with your customers.

We can’t wait to meet you

Got a project? Let’s hear about it.


Montreal Office

Portrait of Jean=Philippe Samson

Jean-Philippe Samson

Vice-President, Client Engagement and Growth

Toronto Office

Portrait of Dave Nourse

Dave Nourse

Vice-President, Growth

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Optimizing workflows

We’ve moved beyond the traditional agency-advertiser dynamic, cutting out unnecessary roles to streamline collaboration and maximize efficiency—especially for mid- to lower-funnel campaigns. With real-time tracking, stay in the loop while our MarTech content solutions ensures your digital assets work smarter, not harder. It may sound a little odd, but it works.

Fast Track

Our Fast Track model isn’t just a convenient descriptor. We use advanced technology and specialized expertise to accelerate speed to market. By eliminating out unnecessary stages and roles, we let talent and technology do the heavy lifting. With direct access to our senior designers and copywriters, you get faster turnarounds and more responsive collaboration—ideal when you need to deliver content at scale without compromising on quality or agility.

Cutting-edge technology

Velocity isn’t just a goal, it’s a must. We integrate and operate a powerful tech stack to streamline production and boost performance. We’re all-in on creative automation and AI—including AI content generation—and have seen real, measurable results in action. With the right tools and a smart strategy, we keep things running smoothly, delivering your campaigns faster, with precision and impact. Boom.

Asset-based rate cards

Our asset-based rate card model replaces hourly rates and FTEs, cutting down on account and project management time. This approach generates efficiencies, especially for retail clients. With our real-time client dashboards, you get full control over your budget and can easily track content costs. Just creative production at scale, no more budget headaches.

m&h and Adobe alliance

When Adobe’s powerful software meets m&h’s expertise, great things happen. Together, we streamline workflows and deliver high-quality content with tools like Workfront, Creative Cloud, and Experience Cloud. With post-implementation support, we help clients maximize their tools with training, best practices, and ongoing support to unlock their full potential. Think of it as workflow automation services with a human touch.

Creative design and content creation

Experts in creative content production like us elaborate concepts for all distribution platforms. We compel your audience to take action with powerful hooks, captivating copy and striking visuals. No frills, just wins.

Infographic design

Someone at m&h is always willing to step in with eye-catching visuals to make your marketing materials stand out from the pack. Whether it’s financial data, complex information, product catalogs or brochures, we’ll make it pop.

Digital content production

We excel in digital production because we’re tech nerds at heart. We bring your content to life or create new ones from scratch, whatever it takes to engage with your customers. Complex banner animations, CRMs, DCO, none of it’s rocket science to us. Consider it done.

Print production management

We transform your ideas into perfect prints, managing every detail with precision, from file production to installation in showrooms, kiosks and more, for a result that will impress everyone.

Image retouching and editing

Did it rain on the day of your photoshoot? Have your products undergone a makeover since taking photos of the samples? Our team of image retouchers love a good challenge: photo enhancements, removal or insertion of graphic elements, complex photomontages, 3D models, your brand will always look good in the spotlight.

Motion design and video editing

Static images are one thing, but video assets leave an impression. Our experts in motion design and video editing create dynamic graphic animations and engaging video montages that instantly capture your audience’s attention on every platform.

Copywriting and translation

The best campaign is nothing without the right words to express it. Let our language team come up with the quality written content, engaging hooks, precise translation, creative adaptation work and linguistic review that you need for a lasting connection with your customers.

WCAG accessibility standards

At m&h, inclusivity is a core value, not just a buzzword. Our team is firmly committed to meeting web accessibility standards, specifically WCAG 2.2 level AA standards, to ensure that your web content is accessible to people with disabilities.

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