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Frédérique Gaudet

m&h welcomes Frédérique Gaudet as director, business lead

A new leader in building strong client relationships and maximizing the value of our support.

We’re thrilled to announce that Frédérique Gaudet has joined the m&h team as director, business lead.

With over 13 years’ experience, Frédérique has held the roles of production manager, then vice-president of consulting, strategy and content. This experience has helped her develop a keen understanding of the realities on both the client and production sides.

At m&h, she will act as business lead for our key accounts, with a clear mandate to expand our organizational footprint, increase the value of our relationships and support our clients in adopting and optimizing our constantly evolving service offering.

Frédérique’s arrival is excellent news for our clients and teams. Her ability to build strong relationships, together with her strategic vision, will be a concrete asset in supporting the growth of our partnerships and advancing our ways of doing business.

Jean-Philippe Samson vice-president, client engagement and growth

We’re delighted to welcome her to the team and look forward to her contribution to what’s to come. Welcome, Frédérique!

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Optimizing workflows

We’ve moved beyond the traditional agency-advertiser dynamic, cutting out unnecessary roles to streamline collaboration and maximize efficiency—especially for mid- to lower-funnel campaigns. With real-time tracking, stay in the loop while our MarTech content solutions ensures your digital assets work smarter, not harder. It may sound a little odd, but it works.

Fast Track

Our Fast Track model isn’t just a convenient descriptor. We use advanced technology and specialized expertise to accelerate speed to market. By eliminating out unnecessary stages and roles, we let talent and technology do the heavy lifting. With direct access to our senior designers and copywriters, you get faster turnarounds and more responsive collaboration—ideal when you need to deliver content at scale without compromising on quality or agility.

Cutting-edge technology

Velocity isn’t just a goal, it’s a must. We integrate and operate a powerful tech stack to streamline production and boost performance. We’re all-in on creative automation and AI—including AI content generation—and have seen real, measurable results in action. What truly sets m&h apart is a unique marriage of technology and care. With the right tools and a smart strategy, we keep things running smoothly, delivering your campaigns faster, with precision and impact. Boom.

Asset-based rate cards

Our asset-based rate card model replaces hourly rates and FTEs, cutting down on account and project management time. This approach generates efficiencies, especially for retail clients. With our real-time client dashboards, you get full control over your budget and can easily track content costs. Just creative production at scale, no more budget headaches.

m&h and Adobe alliance

When Adobe’s powerful software meets m&h’s expertise, great things happen. Together, we streamline workflows, accelerate the content supply chain and deliver high-quality content with tools like Workfront, Creative Cloud, and Experience Cloud. With post-implementation support, we help clients maximize their tools with training, best practices, and ongoing support to unlock their full potential. Think of it as workflow automation services with a human touch.

Creative production services

- Visual content creation
- Moving image and video Production
- Compliance and quality

Digital and technology services

- Marketing technology
- Enterprise technology

Channel activation and deployment

- Omnichannel delivery
- Content sourcing
- Campaign execution

Content adaptation localization

- Language services
- Content versioning

Strategic consulting and operations

- Production strategy
- Marketing operations
- Innovation and R&D
- Content governance
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