Sold out, for good reason
The half-day summit sold out quickly, clear proof that this type of focused, executive-level conversation has its rightful place in today’s marketing landscape. More than 85 marketing leaders were in attendance, representing 55 brands across a wide spectrum of industries: retail, consumer goods, financial services, food and beverage, telecommunications, automotive and many more.
Leaders talking to leaders
The panels featured seasoned executives who don’t just talk about strategy—they execute it daily. The summit kicked off with a panel on the power of the CEO–CMO partnership in volatile times, moderated by Diane J. Brisebois (Retail Council of Canada). The discussion featured Vanda Provato (LCBO), Anna Martini (Psycho Bunny), David Lui (KIT+ACAE) and Simone Lumsden (Canadian Tire Corporation).
Here’s what stood out from the conversation
Next came the keynote from McKinsey & Company partners Eric Falardeau and Oren Eizenman, titled “The evolving role of the CMO.” Their talk unpacked how 50% of CMOs see marketing priorities, at a time when new tech, tighter resources and shifting structures are reshaping the role itself.
Here are some key takeaways from the session:
To close the program, Susan Krashinsky Robertson (The Globe and Mail) led a second panel focused on brand building and reinvention in a disrupted world. Joining were Christina Litz (Northern Super League), Jessica Gale (Harry Rosen) and Nuno Bamberg (Sleep Country).
Here are some of the key insights shared:
With purpose
All ticket proceeds were donated to the National Advertising Benevolent Society (NABS), supporting professionals in Canada’s advertising and media industries.
Until next time
If you missed it, stay tuned for the next edition. And if you were there, we hope you enjoyed it as much as we did. And to all attendees, thanks for making this first C-Suite Marketing Summit everything we hoped for and more. We’ll see you at the next one.