Portrait of Sue Thoms
Sue Thoms standing next to a ocher square pouf.

Sue Thoms

Director, Client Strategy

As director of customer strategy at m&h, I spearhead a talented team of designers, graphic artists, retouchers and project managers. My main aim is to maintain strong ties with our clients, implementing solutions that are perfectly tailored to their specific needs. Exceeding their expectations is what drives me the most.

With over 25 years of experience in advertising agencies and graphic production, I’ve acquired in-depth expertise in this field, which holds no secrets for me. With more than eight years at m&h, I’m known for my obsessive attention to detail and commitment to a job well done. I face challenges with confidence and determination, and constantly strive to offer an unrivalled level of service.

Sensitive and caring, I maintain harmonious relationships with everyone, both within my team and with our clients. My collaborative and empathetic approach creates a positive and productive working environment, where every project is a shared success.

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Optimizing workflows

We’ve moved beyond the traditional agency-advertiser dynamic, cutting out unnecessary roles to streamline collaboration and maximize efficiency—especially for mid- to lower-funnel campaigns. With real-time tracking, stay in the loop while our MarTech content solutions ensures your digital assets work smarter, not harder. It may sound a little odd, but it works.

Fast Track

Our Fast Track model isn’t just a convenient descriptor. We use advanced technology and specialized expertise to accelerate speed to market. By eliminating out unnecessary stages and roles, we let talent and technology do the heavy lifting. With direct access to our senior designers and copywriters, you get faster turnarounds and more responsive collaboration—ideal when you need to deliver content at scale without compromising on quality or agility.

Cutting-edge technology

Velocity isn’t just a goal, it’s a must. We integrate and operate a powerful tech stack to streamline production and boost performance. We’re all-in on creative automation and AI—including AI content generation—and have seen real, measurable results in action. What truly sets m&h apart is a unique marriage of technology and care. With the right tools and a smart strategy, we keep things running smoothly, delivering your campaigns faster, with precision and impact. Boom.

Asset-based rate cards

Our asset-based rate card model replaces hourly rates and FTEs, cutting down on account and project management time. This approach generates efficiencies, especially for retail clients. With our real-time client dashboards, you get full control over your budget and can easily track content costs. Just creative production at scale, no more budget headaches.

m&h and Adobe alliance

When Adobe’s powerful software meets m&h’s expertise, great things happen. Together, we streamline workflows, accelerate the content supply chain and deliver high-quality content with tools like Workfront, Creative Cloud, and Experience Cloud. With post-implementation support, we help clients maximize their tools with training, best practices, and ongoing support to unlock their full potential. Think of it as workflow automation services with a human touch.

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