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Jean-Philippe Samson

Vice-President, Client Engagement and Growth

With over 10 years of experience in marketing, both in agencies and with advertisers, I specialize in developing strong, lasting partnerships, optimizing marketing departments at the operational level, and managing communications to ensure that the creativity of your campaigns and projects is maximized across all your communication channels. Since 2019, I’ve played an important role at m&h in developing new partnerships with renowned brands such as the National Bank of Canada, Beneva, the SAQ, Hydro-Québec, BRP, CMHC and Sobeys. I head the business development and marketing departments.

What really excites me about my role is continually understanding your marketing department’s transformation hurdles and your organization’s challenges, and helping you build creative solutions and make your organization as effective as possible in bringing your campaigns and projects to market.

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Optimizing workflows

We’ve moved beyond the traditional agency-advertiser dynamic, cutting out unnecessary roles to streamline collaboration and maximize efficiency—especially for mid- to lower-funnel campaigns. With real-time tracking, stay in the loop while our MarTech content solutions ensures your digital assets work smarter, not harder. It may sound a little odd, but it works.

Fast Track

Our Fast Track model isn’t just a convenient descriptor. We use advanced technology and specialized expertise to accelerate speed to market. By eliminating out unnecessary stages and roles, we let talent and technology do the heavy lifting. With direct access to our senior designers and copywriters, you get faster turnarounds and more responsive collaboration—ideal when you need to deliver content at scale without compromising on quality or agility.

Cutting-edge technology

Velocity isn’t just a goal, it’s a must. We integrate and operate a powerful tech stack to streamline production and boost performance. We’re all-in on creative automation and AI—including AI content generation—and have seen real, measurable results in action. What truly sets m&h apart is a unique marriage of technology and care. With the right tools and a smart strategy, we keep things running smoothly, delivering your campaigns faster, with precision and impact. Boom.

Asset-based rate cards

Our asset-based rate card model replaces hourly rates and FTEs, cutting down on account and project management time. This approach generates efficiencies, especially for retail clients. With our real-time client dashboards, you get full control over your budget and can easily track content costs. Just creative production at scale, no more budget headaches.

m&h and Adobe alliance

When Adobe’s powerful software meets m&h’s expertise, great things happen. Together, we streamline workflows, accelerate the content supply chain and deliver high-quality content with tools like Workfront, Creative Cloud, and Experience Cloud. With post-implementation support, we help clients maximize their tools with training, best practices, and ongoing support to unlock their full potential. Think of it as workflow automation services with a human touch.

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