m&h + Adobe: Your production workflow powerhouse

Elevating creative content production

When Adobe and m&h team up, great things happen. This partnership pushes creative production and consulting services to the next level—especially when it comes to post-implementation support. Adobe brings the hard-hitting software, and m&h brings the know-how to ensure everything runs smoothly.

With tools like Workfront, Adobe Creative Cloud, and Adobe Experience Cloud (yes, that includes Frame.io, AEM, and Firefly), we’re equipping businesses with everything they need to create and manage digital content with ease. Think streamlined workflows and high-quality content delivered right on target and on time. We call it creative automation with purpose.

But it doesn’t end at the launch. Post-implementation consulting is where we really shine—helping clients get the most out of their marketing tech stack investment. Our consultants jump in to assess what’s needed, offering training, best practices, and continuous support to ensure that every tool pays off big time.

Together, Adobe and m&h are here to fuel innovation and scalable content production, helping organizations thrive in an ever-evolving digital landscape. This isn’t just about cool tools; it’s about keeping the creative juices flowing, empowering teams to do their best work, and ensuring businesses stay one step ahead.

We chose this Adobe solution because it’s global and robust, and it is fast becoming a standard among our clients. However, we’ve customized it to fit the way we work together. The result is a tool that gives us the flexibility to build relevant reports and insights without overwhelming you with unnecessary data. It has become the central hub for all your projects.

We are an Adobe Bronze partner, accelerating the content supply chain and maintaining our leadership. We will be the first creative services partner in Canada to implement Adobe Firefly (AI) Services API and custom models. What’s more, we are the only player in Canada participating in the beta version of InDesign for print.

Scale up your content delivery

With the surge of content and consumers expecting personalized advertising, localized experiences, staying ahead is no walk in the park. Evolving to meet these expectations? That’s where the real challenge lies—and m&h ensures you’re fully equipped to rise to it.

Our way of working shakes up the content supply chain, helping you produce content at scale without breaking a sweat. Here’s how:

Transform operations & streamline workflows

• Automate workflows and prioritize what matters
• Build efficient processes that transform how your team works

Accelerate creation & scale production

• Keep brand messaging consistent across channels
• Optimize content dynamically to hit the right notes, every time
• Automate production of asset variants (size, resolution, etc.)
• Reduce time-to-market and lower the cost per content piece
• Respond faster to shifting demands, even when budgets stay tight

Enable omnichannel distribution & activation

• Deliver assets with precise tagging and nomenclature
• Activate content seamlessly across every channel and platform

With m&h by your side, content production becomes smoother, faster, and more strategic—so you can keep up with ever-changing demands while staying ahead of the curve.

Unlock the benefits of mastering Adobe Workfront

Partnering with m&h also means tapping into deep expertise that helps you turn Adobe Workfront into more than just a project management tool—it becomes a strategic asset for your business. We’re big believers in the power of an integrated Workfront-AEM-Creative Suite solution, and we know how to unlock its full potential.

Let’s be real: even seasoned Workfront users often find themselves managing plans in spreadsheets, slide decks, and text documents—not exactly efficient. That’s where Workfront Planning comes in. It introduces a strategic planning layer, providing you with a central hub to oversee the big picture and optimize your work execution.

Workfront is the backbone of our project management. We use it for real-time collaboration, personalized dashboards, and precise monitoring of progress and delivery times. Through Workfront Fusion, we automate repetitive tasks and connect systems via API integrations, making workflows smoother and faster. Workfront Proof accelerates the approval process with intuitive commenting and markup tools that enable teams to collaborate transparently and simultaneously.

Here’s how we help you make the magic happen:

1. Optimizing your workflow, post-implementation
   Once Workfront is up and running, we focus on fine-tuning your creative workflows to maximize efficiency and collaboration.
2. Workshops that map user journeys & roles
   We bring together cross-functional teams for hands-on workshops that map user journeys, define roles, and set everyone up for success within the platform.
3. Performance metrics & data-driven adjustments
   We implement performance metrics to track progress, enabling us to make data-driven tweaks as needed. That way, your creative teams can focus on doing what they do best—innovate—without getting bogged down.
4. Training that sticks
   Our hands-on training sessions give your team the confidence to master Workfront and your workflows. By establishing regular feedback loops, we can continuously iterate and improve processes based on real user experiences.

Adobe Sensei works with Workfront metadata to automatically name and tag every asset. When we create a file, Adobe Sensei pulls structured metadata from the Workfront project (brand, campaign, asset type, language, market) and instantly applies consistent naming conventions and smart tags—no manual intervention needed.

Dropbox and your DAM receive these assets with naming structures and folder hierarchies auto-generated from Workfront project data. This ensures complete consistency and traceability. Every file lands exactly where it should, named exactly as it should be.

Your custom dashboard pulls project and performance metadata directly from this integrated system. With more than 15 widgets tracking projects over time, asset types (video, print, digital), brand-level breakdowns by month, and year-over-year evolution, you get real-time visibility into every aspect of production.

The result is a fully connected ecosystem where creative tools, project management, and asset storage work as one unified system.

By activating Adobe Content Analytics within AEM, clients gain deep visibility into how creative assets perform across channels, markets and audiences. These insights are systematically fed back into our production process, enabling m&h to refine creative direction, prioritize proven formats and optimize campaigns across regions.

By partnering with m&h, you’ll not only gain top-notch expertise—you’ll also have the tools and processes to unleash Workfront’s full potential and keep your teams running like clockwork.