Expertise

Relentless use of marketing technology: Fueling velocity

Our approach

Smart tech, smarter results

At m&h, cutting-edge MarTech is at the core of everything we do, because velocity and budget efficiency aren’t just goals—they’re necessities. We integrate and operate a robust tech stack that includes Adobe Workfront, Adobe Creative Cloud, Adobe Firefly, Adobe Firefly Services, Figma, CopyAI or Writer (AI), and we also have expertise in AEM (DAM) to streamline production and elevate performance. Each tool is chosen with care, implemented with purpose, and always in service of bringing your vision to life—faster and better.

We believe those who survive and thrive in tomorrow’s content game will be first-to-market with content and AI creative automation—and we’ve seen real, measurable results from putting these tools to work alongside our passionate team. As an Adobe Bronze-Level Partner, and the first creative service partner in Canada to implement Adobe Firefly services (API) and custom models, we’re not just adopting technology—we’re pioneering it for you.

Here’s how we embrace technology and leverage AI to stay ahead:

Leveraging DCO (Dynamic Creative Optimization) for personalization and contextualization of your message, keeping it relevant to all your audiences
Generating automated backup images for web banners
Automating content integration for specbooks, catalogues or any large document—with no more time-consuming cut and paste, freeing your team to focus on strategy
Customized reporting with Workfront for real-time insights into projects and budgets
Enforcing consistent metadata and nomenclature strategies across teams with AEM and DAMs
Maximizing the use of AI content generation and AI creative automation to drive personalized advertising across formats, including imagery, copy and more, boosting campaign velocity without compromising quality.

With the right tools and a strategic approach, we keep everything running smoothly, ensuring your campaigns reach their audience faster, with precision and impact. Technology is our instrument, but partnership remains our purpose.

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Other expertise

Expertise

01

Optimizing workflows

We’ve moved beyond the traditional agency-advertiser dynamic, cutting out unnecessary roles to streamline collaboration and maximize efficiency—especially for mid- to lower-funnel campaigns. With real-time tracking, stay in the loop while our MarTech content solutions ensures your digital assets work smarter, not harder. It may sound a little odd, but it works.

Expertise

02

Fast Track

Our Fast Track model isn’t just a convenient descriptor. We use advanced technology and specialized expertise to accelerate speed to market. By eliminating out unnecessary stages and roles, we let talent and technology do the heavy lifting. With direct access to our senior designers and copywriters, you get faster turnarounds and more responsive collaboration—ideal when you need to deliver content at scale without compromising on quality or agility.

Expertise

03

Asset-based rate cards

Our asset-based rate card model replaces hourly rates and FTEs, cutting down on account and project management time. This approach generates efficiencies, especially for retail clients. With our real-time client dashboards, you get full control over your budget and can easily track content costs. Just creative production at scale, no more budget headaches.

Expertise

04

m&h and Adobe alliance

When Adobe’s powerful software meets m&h’s expertise, great things happen. Together, we streamline workflows, accelerate the content supply chain and deliver high-quality content with tools like Workfront, Creative Cloud, and Experience Cloud. With post-implementation support, we help clients maximize their tools with training, best practices, and ongoing support to unlock their full potential. Think of it as workflow automation services with a human touch.

We can’t wait to meet you