Expertise

Relentless use of marketing technology: Fueling velocity

Our approach

Smart tech, smarter results

At m&h, cutting-edge MarTech is at the core of everything we do, because velocity and budget efficiency aren’t just goals—they’re necessities. We integrate and operate a robust tech stack that includes Adobe Workfront, Adobe Creative Cloud, Adobe Firefly, Adobe Firefly Services, Figma, CopyAI or Writer (AI), and we also have expertise in AEM (DAM) to streamline production and elevate performance. Each tool is chosen with care, implemented with purpose, and always in service of bringing your vision to life—faster and better.

We believe those who survive and thrive in tomorrow’s content game will be first-to-market with content and AI creative automation—and we’ve seen real, measurable results from putting these tools to work alongside our passionate team. As an Adobe Bronze-Level Partner, and the first creative service partner in Canada to implement Adobe Firefly services (API) and custom models, we’re not just adopting technology—we’re pioneering it for you.

Here’s how we embrace technology and leverage AI to stay ahead:

  • Leveraging DCO (Dynamic Creative Optimization) for personalization and contextualization of your message, keeping it relevant to all your audiences
  • Generating automated backup images for web banners
  • Automating content integration for specbooks, catalogues or any large document—with no more time-consuming cut and paste, freeing your team to focus on strategy
  • Customized reporting with Workfront for real-time insights into projects and budgets
  • Enforcing consistent metadata and nomenclature strategies across teams with AEM and DAMs
  • Maximizing the use of AI content generation and AI creative automation to drive personalized advertising across formats, including imagery, copy and more, boosting campaign velocity without compromising quality.

With the right tools and a strategic approach, we keep everything running smoothly, ensuring your campaigns reach their audience faster, with precision and impact. Technology is our instrument, but partnership remains our purpose.

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Other expertise

Expertise
01

Optimizing workflows

We’ve moved beyond the traditional agency-advertiser dynamic, cutting out unnecessary roles to streamline collaboration and maximize efficiency—especially for mid- to lower-funnel campaigns. With real-time tracking, stay in the loop while our MarTech content solutions ensures your digital assets work smarter, not harder. It may sound a little odd, but it works.
Expertise
02

Fast Track

Our Fast Track model isn’t just a convenient descriptor. We use advanced technology and specialized expertise to accelerate speed to market. By eliminating out unnecessary stages and roles, we let talent and technology do the heavy lifting. With direct access to our senior designers and copywriters, you get faster turnarounds and more responsive collaboration—ideal when you need to deliver content at scale without compromising on quality or agility.

Expertise
03

Asset-based rate cards

Our asset-based rate card model replaces hourly rates and FTEs, cutting down on account and project management time. This approach generates efficiencies, especially for retail clients. With our real-time client dashboards, you get full control over your budget and can easily track content costs. Just creative production at scale, no more budget headaches.

Expertise
04

m&h and Adobe alliance

When Adobe’s powerful software meets m&h’s expertise, great things happen. Together, we streamline workflows, accelerate the content supply chain and deliver high-quality content with tools like Workfront, Creative Cloud, and Experience Cloud. With post-implementation support, we help clients maximize their tools with training, best practices, and ongoing support to unlock their full potential. Think of it as workflow automation services with a human touch.

We can’t wait to meet you

Got a project? Let’s hear about it.

Montreal Office

Portrait of Jean=Philippe Samson

Jean-Philippe Samson

Vice-President, Client Engagement and Growth
Contact Jean-Philippe

Toronto Office

Portrait of Dave Nourse

Dave Nourse

Vice-President, Growth
Contact Dave

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Optimizing workflows

We’ve moved beyond the traditional agency-advertiser dynamic, cutting out unnecessary roles to streamline collaboration and maximize efficiency—especially for mid- to lower-funnel campaigns. With real-time tracking, stay in the loop while our MarTech content solutions ensures your digital assets work smarter, not harder. It may sound a little odd, but it works.

Fast Track

Our Fast Track model isn’t just a convenient descriptor. We use advanced technology and specialized expertise to accelerate speed to market. By eliminating out unnecessary stages and roles, we let talent and technology do the heavy lifting. With direct access to our senior designers and copywriters, you get faster turnarounds and more responsive collaboration—ideal when you need to deliver content at scale without compromising on quality or agility.

Cutting-edge technology

Velocity isn’t just a goal, it’s a must. We integrate and operate a powerful tech stack to streamline production and boost performance. We’re all-in on creative automation and AI—including AI content generation—and have seen real, measurable results in action. What truly sets m&h apart is a unique marriage of technology and care. With the right tools and a smart strategy, we keep things running smoothly, delivering your campaigns faster, with precision and impact. Boom.

Asset-based rate cards

Our asset-based rate card model replaces hourly rates and FTEs, cutting down on account and project management time. This approach generates efficiencies, especially for retail clients. With our real-time client dashboards, you get full control over your budget and can easily track content costs. Just creative production at scale, no more budget headaches.

m&h and Adobe alliance

When Adobe’s powerful software meets m&h’s expertise, great things happen. Together, we streamline workflows, accelerate the content supply chain and deliver high-quality content with tools like Workfront, Creative Cloud, and Experience Cloud. With post-implementation support, we help clients maximize their tools with training, best practices, and ongoing support to unlock their full potential. Think of it as workflow automation services with a human touch.

Creative design and content creation

Experts in creative content production like us elaborate concepts for all distribution platforms. We compel your audience to take action with powerful hooks, captivating copy and striking visuals. No frills, just wins.

Infographic design

Someone at m&h is always willing to step in with eye-catching visuals to make your marketing materials stand out from the pack. Whether it’s financial data, complex information, product catalogs or brochures, we’ll make it pop.

Digital content production

We excel in digital production because we’re tech nerds at heart. We bring your content to life or create new ones from scratch, whatever it takes to engage with your customers. Complex banner animations, CRMs, DCO, none of it’s rocket science to us. Consider it done.

Print production management

We transform your ideas into perfect prints, managing every detail with precision, from file production to installation in showrooms, kiosks and more, for a result that will impress everyone.

Image retouching and editing

Did it rain on the day of your photoshoot? Have your products undergone a makeover since taking photos of the samples? Our team of image retouchers love a good challenge: photo enhancements, removal or insertion of graphic elements, complex photomontages, 3D models, your brand will always look good in the spotlight.

Motion design and video editing

Static images are one thing, but video assets leave an impression. Our experts in motion design and video editing create dynamic graphic animations and engaging video montages that instantly capture your audience’s attention on every platform.

Copywriting and translation

The best campaign is nothing without the right words to express it. Let our language team come up with the quality written content, engaging hooks, precise translation, creative adaptation work and linguistic review that you need for a lasting connection with your customers.

WCAG accessibility standards

At m&h, inclusivity is a core value, not just a buzzword. Our team is firmly committed to meeting web accessibility standards, specifically WCAG 2.2 level AA standards, to ensure that your web content is accessible to people with disabilities.

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