CoveoGenAi
Following an invitation-only call for tenders in spring 2022, m&h was awarded the mandate to work directly with Coveo's team to enhance the brand’s visibility in AI. Our graphic designers work daily on web and social media banners, case studies (multi-page documents showcasing the application of their AI tool across various brands), event displays, illustrations for blogs and other uses, reports, presentations, and eBooks. Tech enthusiasts speaking to tech enthusiasts – that’s m&h.
Deliverables
- Creative design
- HTML programming
- Infographic design
- Motion design
- Proofreading
The project
A digital campaign in the Wall Street Journal targeting CEOs and large corporations to promote Coveo’s expertise and services in generative AI.
The challenge
Generative AI is on the minds of decision-makers in major corporations, but they are overwhelmed with options and unsure which one to trust. Coveo, offering the ideal solution, developed a B2B communication plan to build top-tier brand awareness among these decision-makers.
The challenge for m&h:
- Deliver a powerful message through advanced motion design and HTML.
- Keep file sizes minimal to ensure smooth distribution across multiple platforms.
The approach
To ensure the animations and file sizes met the client’s requirements, we enlisted a designer-developer duo.
- The designer, experienced in motion design, handled the more complex animation elements, while the developer focused on HTML animations.
- A graphic designer created the final visuals, perfectly aligning with the client’s brand identity, based on a mood board and inspirations provided by Coveo.
- A project manager maintained close communication with the client to address their needs, ensuring the smooth execution of the project.
- The use of the SVGator tool to create vector animations in SVG format proved essential in enhancing the quality of the deliverables.
The result
-
45 animated HTML banners produced.
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5 static banners produced.
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4 digital formats created.
