BenevaAnnual report
A Beneva partner for three years now, m&h has cemented its position as an extension of Beneva’s in-house studio. Participating in monthly branding program meetings, our team of graphic designers worked closely with Beneva’s managers to creatively adapt new key visuals developed by their creative agency for OOH, collateral and digital projects. In 2022, Beneva entrusted us with the production of their annual report, a project that had always been managed in-house until then.
Deliverables
- Creative design
- Infographic design
- Photo retouching
- Project management
- Proofreading
The project
2021 Annual Report (produced in 2022).
The challenge
This was the first time that Beneva had called upon an external agency to create its financial reports.
- The client had expressed concerns about the unavailability of some data until the last minute, very close to the deadline.
- For our designers however, the main challenge was harmonizing the data from SSQ and La Capitale under Beneva’s new and still recent brand identity.
The approach
We understand that financial data can be tedious to read if not properly presented. That’s why we make every effort to organize this information in a clear and intuitive way, using infographics, images or iconography depending on the context.
- For this project, our designers adapted the Beneva graphic grid for the specific needs of the annual report, creating standard pages for financial results, a mosaic for presenting various key players, and more.
- Given the sensitivity of the data, we made the security of Beneva’s information a priority, while respecting specific montage criteria to ensure compatibility with the company’s software.
- Our QA team implemented a meticulous validation process to avoid any transcription or spacing errors and guarantee the quality of the deliverables. In addition to proofreading the written content, our team of proofreaders meticulously reviewed the documents to ensure that nothing could affect the layout on some of Beneva’s digital platforms.
The result
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A 124-page report produced in seven weeks.
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m&h was able to demonstrate its ability to manage sensitive and confidential information in strict compliance with security guidelines, winning the client’s trust for a document that had previously been managed in-house due to its great complexity and importance.
