Relaunch of McDonald’s McRib after a 10-year market hiatus.
Established worldwide, Weiden+Kennedy was mandated with relaunching the McRib® sandwich on the Canadian market. With no local studio to tackle the colossal task of rolling out a major campaign in a matter of days, the agency turned to m&h to pull off the feat.
The solution we proposed was based on our talents, our processes, our technologies and, above all, our ability to rapidly mobilize a team of experts, headed by a project manager for 360° management of the mandate.
Nikolai Jackowski Senior producerWorking with m&h has been a game changer for our creative projects. Their expertise in design is obvious; from the outset, they demonstrated an impressive ability to grasp our ways of working quickly and deliver designs that exceed expectations. Their efficiency and ease of collaboration made the entire process seamless. If you’re looking for a team that combines technical prowess with a collaborative spirit, m&h is the ideal choice. We’re thrilled with the results and look forward to many more successful projects together.
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