C-Suite Marketing Summit highlighted the power of executive alignment for business growth
Following its success in Montréal and Toronto, the C-Suite Marketing Summit took place in Vancouver on March 11, presented by digital-led, full-funnel media agency DAC and creative production studio m&h, in partnership with the Association of Canadian Advertisers (ACA). The first-of-its-kind event in Vancouver brought together more than 50 marketing executives from over 28 brands across industries. A full-house success, it demonstrated the strong demand for high-level marketing gatherings in the region.
The Summit fostered high-impact conversations on aligning marketing with corporate strategy, strengthening CEO-CMO collaboration, and leveraging technology, innovation, and data to drive business results. Speakers from QE Home, KIT + ACE, Emids, Telus, FYidoctors, and MEC shared insights on how marketing can align with organizational goals to deliver measurable growth.
Interactive C-Suite and CMO panels offered practical leadership takeaways: marketing must be embedded across the organization, act as the voice of the customer, and be bold enough to challenge leadership when needed. Panellists highlighted trust-building, curiosity, focusing on core customers, aligning metrics with business goals like retention and growth, embracing AI for innovation, and positioning CMOs as architects and strategists driving business impact.
Across the board, participants agreed that C-Suite alignment and collaboration are integral to actionable and sustainable business growth. They expressed optimism for the future, emphasizing that while disruption is constant, it also creates opportunities for marketing innovation.
Mario Lemieux Partner, SVP Business Development at DACVancouver’s Summit represented a chance for industry leaders to step beyond daily operations and engage in forward-thinking discussions. We were committed to facilitating these connections and advancing the conversations that shape how marketing creates value for organizations.
Jean-Philippe Samson Vice-President, Client Engagement and Growth at m&hFollowing the success of our Toronto and Montréal Summits, we were excited to provide this forum for Vancouver’s marketing leadership community. In a rapidly evolving market, bringing senior leaders together to exchange perspectives and strategies proved essential. This Summit gave executives the space to discuss real challenges and uncover opportunities that drive business results.
A word from our client
Andrea Hunt President and CEO of ACAOur role was to ensure this programming addressed the priorities that mattered most to senior leaders. We were proud to support a summit that delivered relevant, high-calibre content for executive decision-makers.
