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m&h Appoints François Mouchet as Senior Director of Digital Transformation

His steadfast expertise will accelerate digital transformation, content production and measurable impact for our clients.

m&h is proud to announce the promotion of François Mouchet to the role of senior director of digital transformation. Over the past several years, François has played a key role in m&h’s evolution, supporting both our teams and clients through large-scale digital transformation projects. His leadership, discipline and ability to simplify complex challenges have had a direct and lasting impact on how we work.

This appointment is also great news for our clients: under François’s leadership, the digital transformation team is expanding to more effectively support our clients’ digital growth. This momentum will allow us to deepen our expertise in content supply chains, reduce friction across production workflows and speed up time-to-market. By increasing both execution speed and innovation capacity, we help our clients keep a sustainable competitive edge and maintain a leadership position in their markets.

A promotion at the heart of m&h’s evolution

Our ambition is clear: to play a leading role in shaping the future of our industry and setting new standards for performance and agility.

This promotion is fully aligned with m&h’s vision: to be a strategic transformation partner, capable of rethinking content production and connecting technology, data and creativity to deliver real, measurable impact for our clients.

Stéphanie Gendron Senior Vice-President, Client Engagement and Operations

Strengthened expertise within the Adobe ecosystem

François’s commitment to excellence and innovation is also reflected in his earning of two major certifications: Adobe Workfront and Adobe Fusion. These credentials further bolster our expertise and credibility within the Adobe ecosystem and beyond.

Thank you, François, for your dedication, vision and energy. This recognition is well deserved, and we’re excited to continue accelerating m&h’s digital transformation with you, for the benefit of our teams and our clients.

A word from François Mouchet

As he steps into this new chapter, François shares his vision for digital transformation at m&h:

As demand for content personalization continues to grow, digital transformation is more essential than ever. My role at m&h is to build modern, open and scalable technology architectures that support our clients’ growth while accelerating innovation, automation and the integration of artificial intelligence. The goal is to deliver faster, better and at scale, without ever compromising quality.

François Mouchet Senior Director of Digital Transformation

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Optimizing workflows

We’ve moved beyond the traditional agency-advertiser dynamic, cutting out unnecessary roles to streamline collaboration and maximize efficiency—especially for mid- to lower-funnel campaigns. With real-time tracking, stay in the loop while our MarTech content solutions ensures your digital assets work smarter, not harder. It may sound a little odd, but it works.

Fast Track

Our Fast Track model isn’t just a convenient descriptor. We use advanced technology and specialized expertise to accelerate speed to market. By eliminating out unnecessary stages and roles, we let talent and technology do the heavy lifting. With direct access to our senior designers and copywriters, you get faster turnarounds and more responsive collaboration—ideal when you need to deliver content at scale without compromising on quality or agility.

Cutting-edge technology

Velocity isn’t just a goal, it’s a must. We integrate and operate a powerful tech stack to streamline production and boost performance. We’re all-in on creative automation and AI—including AI content generation—and have seen real, measurable results in action. What truly sets m&h apart is a unique marriage of technology and care. With the right tools and a smart strategy, we keep things running smoothly, delivering your campaigns faster, with precision and impact. Boom.

Asset-based rate cards

Our asset-based rate card model replaces hourly rates and FTEs, cutting down on account and project management time. This approach generates efficiencies, especially for retail clients. With our real-time client dashboards, you get full control over your budget and can easily track content costs. Just creative production at scale, no more budget headaches.

m&h and Adobe alliance

When Adobe’s powerful software meets m&h’s expertise, great things happen. Together, we streamline workflows, accelerate the content supply chain and deliver high-quality content with tools like Workfront, Creative Cloud, and Experience Cloud. With post-implementation support, we help clients maximize their tools with training, best practices, and ongoing support to unlock their full potential. Think of it as workflow automation services with a human touch.

Creative production services

- Visual content creation
- Moving image and video Production
- Compliance and quality

Digital and technology services

- Marketing technology
- Enterprise technology

Channel activation and deployment

- Omnichannel delivery
- Content sourcing
- Campaign execution

Content adaptation localization

- Language services
- Content versioning

Strategic consulting and operations

- Production strategy
- Marketing operations
- Innovation and R&D
- Content governance
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