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Marie Pier Germain, co-president of Germain Hotels

Marie Pier Germain, panellist at the Sommet des chefs du marketing, shares the challenges posed to Canadian companies in the face of global giants

On November 5, Marie Pier Germain, co-president of Germain Hotels, will take part in the third edition of the Sommet des chefs du marketing. Organized by creative production studio m&h and media agency DAC, in collaboration with the Association of Canadian Advertisers (ACA), this event brings together marketing leaders to discuss the trends transforming their role.

Alongside Diane Brisebois, former president and CEO of the Retail Council of Canada, Marie Pier will discuss the specific challenges faced by a Canadian company striving to compete with major international chains. She will explain how Germain Hotels navigates a market where intermediary platforms dominate online bookings, and how to maintain a direct link with guests while delivering a consistent experience.

Many guests still think they’re booking directly with us, when in fact they’re going through an intermediary. Our challenge is to preserve this relationship while remaining competitive with the global giants.

Marie Pier Germain Co-president of Germain Hotels

She also notes the importance of continuous adaptation in the face of rapidly evolving marketing tools, including artificial intelligence, which is transforming discoverability and online booking.

Marketing has never evolved so quickly. AI is changing the way guests find us and interact with us. We have to stay curious and make sure that the technology remains at the service of the guest, not the other way around.

Marie Pier Germain Co-president of Germain Hotels

In a market dominated by international players, Germain Hotels relies on authenticity, proximity and human relationships to stand out from the crowd. Marie Pier’s participation in the Sommet will allow her to share her perspective on how a Canadian company can meet these challenges and continue to grow.

To take part in the Sommet des chefs du marketing and attend Marie Pier Germain’s panel moderated by Diane Brisebois, book your spot today!

Buy my ticket

The Sommet is reserved for corporate marketing leaders. For the sake of consistency with the Sommet’s objectives, agency professionals will not be able to take part.

All funds raised will be donated to the CHU Sainte‑Justine Foundation, which supports pediatric advances to improve the health of children, adolescents and mothers in Quebec.

m&h and DAC present the Sommet des chefs du marketing in collaboration with the ACA.

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