Canadian Museum of History / Canadian War Museum
After working with the agency Taxi to give its brand image a makeover, the Canadian Museum of History mandated us to design close to 300 communication materials that would be compatible with its new personality. Quite a challenge, but we succeeded in meeting it in only seven months! We designed tools that included outdoor displays, letterhead stationery, a Visitor’s Guide, birthday cards for children, a variety of ads and a line of CMH items for the museum’s shop. We worked with the Museum’s various departments to ensure that all their communications would reflect the brand image and be consistent. Through the hard work and multiple talents of our team, the Museum now has a coherent communication program that meets each department’s requirements, and its brand image is stronger than ever.