{"id":918,"date":"2024-10-24T16:25:36","date_gmt":"2024-10-24T20:25:36","guid":{"rendered":"https:\/\/www.mh.ca\/?post_type=case-studies&p=918"},"modified":"2025-09-16T11:17:49","modified_gmt":"2025-09-16T15:17:49","slug":"rogers-le-grand-deballage","status":"publish","type":"case-studies","link":"https:\/\/www.mh.ca\/fr\/case-studies\/rogers-le-grand-deballage\/","title":{"rendered":"Le grand d\u00e9ballage"},"content":{"rendered":"
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\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tAffichage Rogers \u00ab Le grand d\u00e9ballage \u00bb dans un centre commercial, promouvant des offres de forfaits et services\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tPublicit\u00e9 Rogers \u00ab Le grand d\u00e9ballage \u00bb affich\u00e9e sur l\u2019application YouTube d\u2019un t\u00e9l\u00e9phone portable\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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Le projet <\/h2>\n\t\t\t\t\t <\/div>\n
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Campagne promo des F\u00eates \u00ab Le grand d\u00e9ballage \u00bb (Wrapped in Red<\/em>).<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tPanneau publicitaire ext\u00e9rieur Rogers \u00ab Le grand d\u00e9ballage \u00bb\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tPublication Instagram de Rogers \u00ab Le grand d\u00e9ballage \u00bb affich\u00e9e sur un t\u00e9l\u00e9phone portable avec visuel cadeau rouge\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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Le d\u00e9fi<\/h2>\n\t\t\t\t\t <\/div>\n
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Le temps des F\u00eates est une p\u00e9riode cl\u00e9 de ventes au d\u00e9tail pour les entreprises de t\u00e9l\u00e9communications qui rivalisent entre elles pour offrir les offres les plus susceptibles de convertir les clients \u00e0 leur marque. \u00c0 tout moment, une offre concurrentielle plus agressive peut venir changer la donne et faire perdre des ventes, il \u00e9tait donc important pour Rogers d\u2019\u00eatre r\u00e9active et de pouvoir mettre de nouvelles offres en march\u00e9 rapidement. Id\u00e9alement en 24-48 heures. Ce que le routage habituel de banni\u00e8res ne permet pas.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tPublication Instagram Rogers \u00ab Le grand d\u00e9ballage \u00bb affich\u00e9e sur t\u00e9l\u00e9phone portable avec offre d\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tOffres promotionnelles de Rogers affich\u00e9es sur un t\u00e9l\u00e9phone cellulaire\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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L\u2019approche<\/h2>\n\t\t\t\t\t <\/div>\n
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Pour le commerce de d\u00e9tail, le DCO est la cl\u00e9 d\u2019une mise en march\u00e9 ultrarapide des offres. C\u2019\u00e9tait donc la solution tout indiqu\u00e9e pour assurer \u00e0 Rogers une r\u00e9activit\u00e9 optimale pendant les p\u00e9riodes achaland\u00e9es du Vendredi fou jusqu\u2019\u00e0 la fin de la p\u00e9riode des F\u00eates.<\/p>\n

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  • Les designers ont cr\u00e9\u00e9 des gabarits de banni\u00e8res pouvant \u00eatre ajust\u00e9s dynamiquement et directement sur le feed du partenaire m\u00e9dia, \u00e9vitant ainsi les d\u00e9lais de routage traditionnel \u00e0 chaque changement d\u2019offre.<\/li>\n
  • Certains quarts de travail ont \u00e9t\u00e9 modifi\u00e9s pour permettre \u00e0 l\u2019\u00e9quipe de r\u00e9agir \u00e0 tout moment en assurant une pr\u00e9sence en soir\u00e9e.<\/li>\n
  • Une \u00e9quipe volante \u00e9tait disponible sur appel les fins de semaine, pr\u00eate \u00e0 prendre la balle au bond en cas d\u2019urgence.<\/li>\n<\/ul>\n

    En ayant recours au DCO et en faisant preuve d\u2019adaptabilit\u00e9, nous avons contribu\u00e9 au succ\u00e8s de cette campagne pour Rogers.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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    \n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tDOOH Rogers \u00ab Le grand d\u00e9ballage \u00bb dans un centre commercial, mettant en avant une offre mobile\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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    Le rendu<\/h2>\n\t\t\t\t\t <\/div>\n
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      5 changements d\u2019offre effectu\u00e9s<\/h4>\n<\/li>\n
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      624 autres pi\u00e8ces imprim\u00e9es et num\u00e9riques produites pour la campagne<\/h4>\n<\/li>\n<\/ul>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"template":"","deliverables":[84,89,98,74,96],"case-studies-categories":[60],"clients":[65],"class_list":["post-918","case-studies","type-case-studies","status-publish","hentry","deliverables-design-creatif","deliverables-developpement-web-front-end","deliverables-gestion-de-projet","deliverables-relecture","deliverables-traduction","case-studies-categories-telecommunications-medias-et-divertissement","clients-rogers-fr"],"acf":[],"yoast_head":"\n\u00c9tude de cas : Rogers Le grand d\u00e9ballage - T\u00e9l\u00e9communications - m&h<\/title>\n<meta name=\"description\" content=\"Voyez comment m&h a cr\u00e9\u00e9 des visuels percutants pour la campagne des F\u00eates de Rogers et utilis\u00e9 le DCO pour permettre une r\u00e9activit\u00e9 maximale face aux offres de la concurrence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mh.ca\/fr\/etudes-de-cas\/rogers-le-grand-deballage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas : Rogers Le grand d\u00e9ballage - 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