{"id":908,"date":"2024-10-24T16:24:55","date_gmt":"2024-10-24T20:24:55","guid":{"rendered":"https:\/\/www.mh.ca\/?post_type=case-studies&p=908"},"modified":"2025-09-17T15:02:52","modified_gmt":"2025-09-17T19:02:52","slug":"rpm-promotion-de-spectacles-sur-broadway","status":"publish","type":"case-studies","link":"https:\/\/www.mh.ca\/fr\/case-studies\/rpm-promotion-de-spectacles-sur-broadway\/","title":{"rendered":"Promotion de spectacles sur Broadway"},"content":{"rendered":"
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\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tAutobus habill\u00e9 de publicit\u00e9s Moulin Rouge \u00e0 New York, annon\u00e7ant une soir\u00e9e spectaculaire.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tHabillage publicitaire d\u2019un autobus mettant en avant Moulin Rouge et ses prix Tony Awards.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tEnsemble de publications Instagram pour les r\u00e9seaux sociaux pour promouvoir le spectacle Moulin Rouge.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tSacs promotionnels Moulin Rouge distribu\u00e9s aux spectateurs dans une salle de th\u00e9\u00e2tre.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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Le projet<\/h2>\n\t\t\t\t\t <\/div>\n
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Promotion d\u2019une moyenne de sept spectacles sur Broadway annuellement.
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\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tFa\u00e7ade de th\u00e9\u00e2tre d\u00e9cor\u00e9e promouvoir Bad Cinderella.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tTh\u00e9\u00e2tre Richard Rodgers \u00e0 New York avec les enseignes faisant la promotion de la com\u00e9die musicale Hamilton.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tEntr\u00e9e de th\u00e9\u00e2tre avec affiches et silhouettes d\u2019acteurs de la com\u00e9die musicale Hamilton.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tCampagne digitale sur ordinateur et mobile pour promouvoir la com\u00e9die musicale Death Becomes Her.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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Le d\u00e9fi<\/h2>\n\t\t\t\t\t <\/div>\n
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En agissant comme une extension de leur studio cr\u00e9atif interne, nous g\u00e9rons de nombreux d\u00e9bordements de derni\u00e8re minute, souvent caract\u00e9ris\u00e9s par des d\u00e9lais tr\u00e8s courts et parfois conflictuels, notamment lorsqu\u2019il s\u2019agit d\u2019un nouveau spectacle o\u00f9 tout est \u00e0 faire.<\/p>\n

Nous devons faire preuve d\u2019agilit\u00e9 et travailler en symbiose avec le client, car plusieurs rondes de changements sont n\u00e9cessaires en raison de nouveaux d\u00e9tails qui surviennent en cours de r\u00e9alisation. Le tout, en respectant \u00e9videmment l\u2019enveloppe budg\u00e9taire allou\u00e9e.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tPages ouvertes du livret souvenir A Strange Loop, pr\u00e9sentant des informations sur la production, des frises chronologiques et des notes de conception.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tAffiches murales mettant en avant la com\u00e9die musicale A Strange Loop et ses critiques \u00e9logieuses.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tCollection d\u2019affiches de diverses com\u00e9dies musicales de Broadway, incluant Moulin Rouge et Chicago.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tMur promotionnel pour la com\u00e9die musicale How to Dance in Ohio, d\u00e9cor\u00e9 d\u2019un tapis rouge.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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L’approche<\/h2>\n\t\t\t\t\t <\/div>\n
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Nous avons assign\u00e9 une petite \u00e9quipe agile qui travaille directement avec le studio et les directeurs artistiques de RPM, compl\u00e9tant leur \u00e9quipe pour le d\u00e9ploiement de tous les composants de chaque spectacle.<\/p>\n

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  • Notre \u00e9quipe s\u2019implique d\u00e8s le d\u00e9but du concept, ce qui lui permet de parfaitement saisir l\u2019intention cr\u00e9ative et d\u2019offrir des \u00e9l\u00e9ments de design coh\u00e9rents et percutants.<\/li>\n
  • La communication reste ouverte tout au long du processus, nous permettant d\u2019\u00eatre proactifs et d\u2019apporter les ajustements n\u00e9cessaires de mani\u00e8re fluide.<\/li>\n
  • Notre expertise en pr\u00e9presse est mise \u00e0 contribution pour accompagner le client \u00e0 travers la panoplie de mat\u00e9riel imprim\u00e9 d\u00e9ploy\u00e9 pour chaque spectacle.<\/li>\n<\/ul>\n

    Plus r\u00e9cemment, nous avons \u00e9galement pris en charge la production des sites Web des spectacles, gage de la confiance que RPM accorde \u00e0 m&h.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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    \n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tMat\u00e9riel promotionnel du spectacle One More Time incluant carte d\u2019acc\u00e8s, accroche-porte et sous-verres personnalis\u00e9s.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tFa\u00e7ade de th\u00e9\u00e2tre \u00e0 Broadway orn\u00e9e de banni\u00e8res color\u00e9es pour promouvoir le spectacle Sweeney Todd.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tAffiche grand format du spectacle Sweeney Todd sur la fa\u00e7ade d\u2019un th\u00e9\u00e2tre \u00e0 Broadway.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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    Le rendu<\/h2>\n\t\t\t\t\t <\/div>\n
    \n <\/div>\n

    Annuellement<\/h4>\n
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      3185 pi\u00e8ces imprim\u00e9es<\/h4>\n<\/li>\n
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      1365 actifs num\u00e9riques<\/h4>\n<\/li>\n<\/ul>\n

      Y compris : enseignes devant les th\u00e9\u00e2tres, panneaux d\u2019affichage, affiches, banderoles et pi\u00e8ces signal\u00e9tiques, affichages traditionnels et num\u00e9riques, annonces magazines et journaux, feuillets et publipostages complexes, marchandisage, r\u00e9seaux sociaux, livres de tables, livret Playbill, site Web.<\/h4>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"template":"","deliverables":[84,88,89,90,72,73,74,86],"case-studies-categories":[60],"clients":[66],"class_list":["post-908","case-studies","type-case-studies","status-publish","hentry","deliverables-design-creatif","deliverables-design-animation","deliverables-developpement-web-front-end","deliverables-gestion-integree","deliverables-infographie","deliverables-prepresse","deliverables-relecture","deliverables-retouche-photo","case-studies-categories-telecommunications-medias-et-divertissement","clients-rpm-fr"],"acf":[],"yoast_head":"\n\u00c9tude de cas : Promotions Broadway pour RPM - 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