{"id":906,"date":"2024-10-24T16:25:22","date_gmt":"2024-10-24T20:25:22","guid":{"rendered":"https:\/\/www.mh.ca\/?post_type=case-studies&p=906"},"modified":"2025-09-17T14:13:07","modified_gmt":"2025-09-17T18:13:07","slug":"rona-printemps","status":"publish","type":"case-studies","link":"https:\/\/www.mh.ca\/fr\/case-studies\/rona-printemps\/","title":{"rendered":"RONA printemps"},"content":{"rendered":"
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\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tInt\u00e9rieur d\u2019un tramway d\u00e9cor\u00e9 avec des publicit\u00e9s RONA pour la campagne de printemps.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tPublicit\u00e9 RONA sur un tramway habill\u00e9 aux couleurs de la campagne de printemps.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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Le projet <\/h2>\n\t\t\t\t\t <\/div>\n
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Campagne d\u2019affichage nationale pour la promotion saisonni\u00e8re des quincailleries RONA.
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\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tPanneau publicitaire ext\u00e9rieur RONA pour la campagne de printemps, avec le slogan \u00ab D\u00c9CORERONAIME\u00c7A \u00bb.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tPublicit\u00e9 RONA POUR LA campagne de printemps affich\u00e9e sur un autobus, avec le slogan \u00abJARDINERONAIME\u00c7A \u00bb.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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Le d\u00e9fi<\/h2>\n\t\t\t\t\t <\/div>\n
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Cette campagne d\u2019affichage spectaculaire mettait en vedette de fa\u00e7on cr\u00e9ative toute une panoplie de produits saisonniers en vente chez Rona. Le concept reposait principalement sur des photomontages percutants avec int\u00e9gration strat\u00e9gique de la marque dans une portion de visuel mimiquant son logo. Il fallait :<\/p>\n

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  • Transcender l\u2019approche artistique encore au stade d\u2019\u00e9bauche \u00e0 peaufiner lors de la mise en production.<\/li>\n
  • R\u00e9aliser des photomontages r\u00e9alistes \u00e0 partir de plusieurs images stock en harmonisant la coloration et le contraste de chaque \u00e9l\u00e9ment pour en faire un tout coh\u00e9rent et visuellement attrayant, tout en mettant la marque en valeur hors de son cadre bleu habituel.<\/li>\n
  • Travailler techniquement la r\u00e9solution de chaque image en pr\u00e9presse pour que l\u2019affichage en grand format soit saisissant.<\/li>\n<\/ul>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n
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    \n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tAffichage digital \u00e0 la Union Station pour la campagne RONA printemps.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tAbribus avec une publicit\u00e9 de RONA sur laquelle il est \u00e9crit : JARDINERONAIME\u00c7A.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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    L\u2019approche <\/h2>\n\t\t\t\t\t <\/div>\n
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    La campagne \u00e9tait un travail de haute voltige car il fallait :<\/p>\n

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    • Livrer des visuels impeccables en prenant en consid\u00e9ration l\u2019aspect technique de l\u2019habillage des diff\u00e9rentes surfaces et supports de campagne.<\/li>\n
    • R\u00e9aliser les d\u00e9clinaisons cr\u00e9atives en un temps record. C\u2019est ici que la force de frappe du mod\u00e8le M&H entre en ligne de compte : la capacit\u00e9 de rassembler plusieurs experts en une \u00e9quipe organique consacr\u00e9e au projet, sur-le-champ.<\/li>\n
    • Travailler en mod\u00e8le Studio Direct, pour que l\u2019\u00e9quipe Sid Lee \u00e9change directement avec chaque expert sur la plateforme Workfront Proof de fa\u00e7on \u00e0 peaufiner chaque d\u00e9tail des photomontages jusqu\u2019au r\u00e9sultat final attendu.<\/li>\n<\/ul>\n

      L\u2019autonomie, la proactivit\u00e9 et l\u2019exp\u00e9rience de nos designers, retoucheurs et experts pr\u00e9presse nous ont permis de livrer un travail de qualit\u00e9 exceptionnelle \u00e0 temps pour la diffusion m\u00e9dia. Un travail d\u2019\u00e9quipe remarquable!<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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      \n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tHabillage ext\u00e9rieur d\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tAffichage num\u00e9rique RONA dans un centre commercial.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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      Le rendu<\/h2>\n\t\t\t\t\t <\/div>\n
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        149 actifs imprim\u00e9s et num\u00e9riques<\/h4>\n<\/li>\n
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        D\u00e9ploiement \u00e0 Montr\u00e9al, Toronto et Calgary<\/h4>\n<\/li>\n
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        Panneaux d\u2019affichage et panneaux urbains, affichage sauvage, habillage de tramway, abribus, murale de la station \u2013 Berri-UQAM, stations de transit du REM, habillage d\u2019autobus Montr\u00e9al-Calgary.<\/h4>\n<\/li>\n<\/ul>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"template":"","deliverables":[72,73,74,75,71],"case-studies-categories":[57],"clients":[67],"class_list":["post-906","case-studies","type-case-studies","status-publish","hentry","deliverables-infographie","deliverables-prepresse","deliverables-relecture","deliverables-retouche-creative","deliverables-retouche-technique","case-studies-categories-agences-creatives","clients-sid-lee-fr"],"acf":[],"yoast_head":"\n\u00c9tude de cas : Partenaire de production pour agences - Promo Rona printemps - m&h<\/title>\n<meta name=\"description\" content=\"Voyez comment m&h transforme les id\u00e9es en r\u00e9alit\u00e9 pour SidLee. 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