{"id":2731,"date":"2024-11-07T10:20:33","date_gmt":"2024-11-07T15:20:33","guid":{"rendered":"https:\/\/www.mh.ca\/?post_type=case-studies&p=2731"},"modified":"2025-11-20T10:14:25","modified_gmt":"2025-11-20T15:14:25","slug":"brp-can-am-off-road-campagne-2024","status":"publish","type":"case-studies","link":"https:\/\/www.mh.ca\/fr\/case-studies\/brp-can-am-off-road-campagne-2024\/","title":{"rendered":"Can-Am hors route \u2013 Lancement nord-am\u00e9ricain des mod\u00e8les 2024"},"content":{"rendered":"
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\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tA collage of six images showcasing Can-Am riders and vehicles in rugged outdoor environments.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tAffiche BRP pour le Can-Am Maverick R avec phares intelligents, expos\u00e9e sur panneau publicitaire en ville.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tBo\u00eete promotionnelle Can-Am avec visuel du Maverick et mention \u00ab Mat\u00e9riel promotionnel inclus \u00bb.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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Le projet<\/h2>\n\t\t\t\t\t <\/div>\n
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La campagne nord-am\u00e9ricaine pour promouvoir les nouveaux v\u00e9hicules de 2024 de la marque Can-Am hors\u00a0route.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tMosa\u00efque de banni\u00e8res digitales de la campagne Cam-Am off road 2024, d\u00e9clin\u00e9es en plusieurs formats.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tFiche comparative des mod\u00e8les c\u00f4te \u00e0 c\u00f4te 2024 Can-Am, devant un v\u00e9hicule Maverick.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tDouble page de brochure BRP pr\u00e9sentant la fiche technique d\u00e9taill\u00e9e du Can-Am Maverick X3 2024 avec visuels et donn\u00e9es cl\u00e9s.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tVisuels de publications Can-Am off road pour les r\u00e9seaux sociaux, affich\u00e9s sur un t\u00e9l\u00e9phone portable.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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Le d\u00e9fi<\/h2>\n\t\t\t\t\t <\/div>\n
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Les lancements de produits de BRP sont toujours une p\u00e9riode de grand volume chez m&h en raison du grand nombre de pi\u00e8ces cr\u00e9atives, de catalogues et de PLV des produits pour les concessionnaires du monde entier. Il faut consid\u00e9rer ce lancement comme une campagne de notori\u00e9t\u00e9, de consid\u00e9ration et d\u2019acquisition:<\/p>\n

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  • Production d\u2019une gamme compl\u00e8te de pi\u00e8ces cr\u00e9atives pour r\u00e9pondre au plan m\u00e9dia, tant imprim\u00e9es que num\u00e9riques (affichage ext\u00e9rieur, vid\u00e9o en ligne, m\u00e9dias sociaux, Web) de m\u00eame que plusieurs outils de vente pour les concessionnaires (catalogues, publipostage, PLV, etc.), en collaboration directe avec plusieurs \u00e9quipes de BRP.<\/li>\n
  • R\u00e9alisation dans des d\u00e9lais tr\u00e8s courts consid\u00e9rant la quantit\u00e9 de pi\u00e8ces \u00e0 produire.<\/li>\n
  • D\u00e9fi de communication \u00e0 travers l\u2019\u00e9cosyst\u00e8me d\u2019agences cr\u00e9atives et m\u00e9dia.<\/li>\n<\/ul>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n
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    \n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tCamions habill\u00e9s aux couleurs de la marque Can-Am, avec des visuels des v\u00e9hicules tout-terrain.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tTente blanche d\u2019exposition affichant la gamme 2024 des v\u00e9hicules c\u00f4te \u00e0 c\u00f4te Can-Am off road.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tCouverture du catalogue imprim\u00e9 Can-Am 2024 avec un conducteur casqu\u00e9 au volant d\u2019un v\u00e9hicule tout-terrain\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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    L’approche<\/h2>\n\t\t\t\t\t <\/div>\n
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    En tant que responsable de la production et du d\u00e9ploiement des pi\u00e8ces de la campagne d\u2019image con\u00e7ue par l\u2019agence cr\u00e9ative, de m\u00eame que de la d\u00e9clinaison cr\u00e9ative de plusieurs outils de vente dont les catalogues de produits, r\u00e9seaux sociaux, montages vid\u00e9o, PLV pour les concessionnaires, m&h a orchestr\u00e9 le travail entre l\u2019agence et le client afin que tout soit livr\u00e9 \u00e0 temps.<\/p>\n

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    • Des ressources cr\u00e9atives et techniques ont \u00e9t\u00e9 ajout\u00e9es pour soutenir l\u2019\u00e9quipe habituelle assign\u00e9e \u00e0 BRP, afin de garantir que les demandes soient prises en charge rapidement par le bon profil d\u2019expert, pour r\u00e9duire le risque d\u2019erreurs et assurer la qualit\u00e9.<\/li>\n
    • Notre mod\u00e8le Studio Direct a \u00e9t\u00e9 mis \u00e0 contribution, mettant les partenaires BRP et l\u2019\u00e9quipe de l\u2019agence cr\u00e9ative en contact direct avec les diff\u00e9rents experts de m&h, ce qui a eu pour effet d\u2019optimiser les communications et d\u2019acc\u00e9l\u00e9rer la production.<\/li>\n<\/ul>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n
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      \n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tCourriel promotionnel de la gamme Can-Am 2024 affich\u00e9 sur \u00e9cran d\u2019ordinateur portable.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tPublication de concessionnaires BRP mettant en avant les v\u00e9hicules Can-Am et l\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tVisuels Can-Am 2024 d\u00e9ploy\u00e9s sur 3 \u00e9crans : Facebook, site web et story Instagram, avec v\u00e9hicule tout-terrain en action\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tCan-Am social media story.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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      Le rendu<\/h2>\n\t\t\t\t\t <\/div>\n
      \n <\/div>\n
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        Plus de 250 retouches photos<\/h4>\n<\/li>\n
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        Affichage ext\u00e9rieur cibl\u00e9 dans plusieurs \u00e9tats am\u00e9ricains et provinces canadiennes<\/h4>\n<\/li>\n
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        Montage en animation graphique de plus de 25 vid\u00e9os<\/h4>\n<\/li>\n
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        224 actifs num\u00e9riques<\/h4>\n<\/li>\n
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        14 publicit\u00e9s imprim\u00e9es dans des magazines sp\u00e9cialis\u00e9s<\/h4>\n<\/li>\n
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        3 catalogues de 20 pages chacun<\/h4>\n<\/li>\n
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        2 brochures<\/h4>\n<\/li>\n
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        1 publipostage<\/h4>\n<\/li>\n
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        279 feuillets de sp\u00e9cifications de v\u00e9hicules (spec\u00a0sheets<\/em>)<\/h4>\n<\/li>\n
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        Mat\u00e9riel d\u2019affichage pour les concessionnaires<\/h4>\n<\/li>\n<\/ul>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"template":"","deliverables":[84,88,72,115,104,74,75,71,96],"case-studies-categories":[56],"clients":[62],"class_list":["post-2731","case-studies","type-case-studies","status-publish","hentry","deliverables-design-creatif","deliverables-design-animation","deliverables-infographie","deliverables-montage-video","deliverables-redaction","deliverables-relecture","deliverables-retouche-creative","deliverables-retouche-technique","deliverables-traduction","case-studies-categories-fabricants-equipement-origine-automobile","clients-brp-fr"],"acf":[],"yoast_head":"\nCan-Am hors route \u2013 Lancement nord-am\u00e9ricain des mod\u00e8les 2024 - m&h<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment m&h, a collabor\u00e9 avec BRP pour sa campagne nord-am\u00e9ricaine pour promouvoir les nouveaux v\u00e9hicules de 2024 de la marque Can-Am hors route.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mh.ca\/fr\/case-studies\/brp-can-am-off-road-campagne-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can-Am hors route \u2013 Lancement nord-am\u00e9ricain des mod\u00e8les 2024 - 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