{"id":1250,"date":"2024-10-29T09:38:02","date_gmt":"2024-10-29T13:38:02","guid":{"rendered":"https:\/\/www.mh.ca\/?post_type=case-studies&#038;p=1250"},"modified":"2024-11-22T11:05:31","modified_gmt":"2024-11-22T16:05:31","slug":"loreal-promotions-dans-le-cadre-du-cybermois","status":"publish","type":"case-studies","link":"https:\/\/www.mh.ca\/fr\/case-studies\/loreal-promotions-dans-le-cadre-du-cybermois\/","title":{"rendered":"Promotions dans le cadre du Cybermois"},"content":{"rendered":"        <section id=\"block--image-text-1\" class=\"block block--image-text\">\n            <div class=\"row content-pin-top-image-text-1\">\n                <div class=\"col col-md-14 col-24\">\n                    \n\t\t\t\t<div class='c--gallery-images'>\n\t\t\t\t\n\t\t\t<picture class='c--picture'>\n\t\t\t<source media='(min-width:1920px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Amazon-banners-Vichy-1.jpg'><source media='(min-width:1440px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Amazon-banners-Vichy-1-1920x1920.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Amazon-banners-Vichy-1.jpg 2x'><source media='(min-width:1024px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Amazon-banners-Vichy-1-1440x1440.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Amazon-banners-Vichy-1-1920x1920.jpg 2x'><source media='(min-width:768px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Amazon-banners-Vichy-1-1024x1024.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Amazon-banners-Vichy-1-1920x1920.jpg 2x'><source media='(min-width:480px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Amazon-banners-Vichy-1-768x768.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Amazon-banners-Vichy-1-1024x1024.jpg 2x'><source media='(min-width:300px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Amazon-banners-Vichy-1-480x480.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Amazon-banners-Vichy-1-768x768.jpg 2x'>\n\t\t\t<img class='c--image lazy' src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Amazon-banners-Vichy-1-150x150.jpg' data-src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Amazon-banners-Vichy-1-1920x1920.jpg' alt='Vichy\u2019s Cyber Month campaign displayed on Amazon\u2019s platform across desktop and mobile devices, featuring skincare products.' aria-label='Vichy\u2019s Cyber Month campaign displayed on Amazon\u2019s platform across desktop and mobile devices, featuring skincare products.' style='object-position:50% 50%;'>\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<picture class='c--picture'>\n\t\t\t<source media='(min-width:1920px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-packaging-16x9-1-scaled-1.jpg'><source media='(min-width:1440px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-packaging-16x9-1-scaled-1-1920x1397.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-packaging-16x9-1-scaled-1.jpg 2x'><source media='(min-width:1024px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-packaging-16x9-1-scaled-1-1440x1047.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-packaging-16x9-1-scaled-1-1920x1397.jpg 2x'><source media='(min-width:768px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-packaging-16x9-1-scaled-1-1024x745.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-packaging-16x9-1-scaled-1-1920x1397.jpg 2x'><source media='(min-width:480px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-packaging-16x9-1-scaled-1-768x559.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-packaging-16x9-1-scaled-1-1024x745.jpg 2x'><source media='(min-width:300px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-packaging-16x9-1-scaled-1-480x349.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-packaging-16x9-1-scaled-1-768x559.jpg 2x'>\n\t\t\t<img class='c--image lazy' src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-packaging-16x9-1-scaled-1-150x109.jpg' data-src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-packaging-16x9-1-scaled-1-1920x1397.jpg' alt='Holiday gift sets from La Roche-Posay and SkinCeuticals' aria-label='Holiday gift sets from La Roche-Posay and SkinCeuticals' style='object-position:50% 50%;'>\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t                <\/div>\n                <div class=\"col col-md-10 col-24\">\n                    <div class=\"content-text scroll--pin-top\" data-scroll-pin-top-duration=\".content-pin-top-image-text-1\" data-scroll-pin-top-breakpoint=\"767\">\n                        <div class=\"content-text-inner\">\n                            <div class=\"c--title-stroke\">\n                                <div>\n                                    \n\t\t\t\t\t<h2 class='c--title-stroke__text-sm'>Le projet<\/h2>\n\t\t\t\t\t                                <\/div>\n                                <hr>\n                            <\/div>\n                            <div class='c--wysiwyg '><p class='scroll--toggle-class js--split-text js--split-text-4'>Promouvoir les offres du Cybermois en collaboration avec les \u00e9quipes marketing et de commerce \u00e9lectronique de 11 marques de L\u2019Or\u00e9al Canada, en utilisant comme r\u00e9f\u00e9rence les images fournies par la DMI (Direction du marketing international).<\/p>\n<p class='scroll--toggle-class js--split-text js--split-text-4'>Le Cybermois inclut quatre grandes promotions :<\/p>\n<ul class='scroll--toggle-class scroll--translate-y'>\n<li>Meilleure offre de l\u2019ann\u00e9e<\/li>\n<li>Vendredi fou<\/li>\n<li>Cyberlundi<\/li>\n<li>Jour des c\u00e9libataires<\/li>\n<\/ul>\n<\/div>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n    \n\n        <section id=\"block--image-text-2\" class=\"block block--image-text\">\n            <div class=\"row content-pin-top-image-text-2\">\n                <div class=\"col col-md-14 col-24\">\n                    \n\t\t\t\t<div class='c--gallery-images'>\n\t\t\t\t\n\t\t\t<picture class='c--picture'>\n\t\t\t<source media='(min-width:1920px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Etude-de-cas-LOreal-Cybermois-OOH-duratrans-scaled-1.jpg'><source media='(min-width:1440px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Etude-de-cas-LOreal-Cybermois-OOH-duratrans-scaled-1-1920x1920.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Etude-de-cas-LOreal-Cybermois-OOH-duratrans-scaled-1.jpg 2x'><source media='(min-width:1024px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Etude-de-cas-LOreal-Cybermois-OOH-duratrans-scaled-1-1440x1440.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Etude-de-cas-LOreal-Cybermois-OOH-duratrans-scaled-1-1920x1920.jpg 2x'><source media='(min-width:768px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Etude-de-cas-LOreal-Cybermois-OOH-duratrans-scaled-1-1024x1024.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Etude-de-cas-LOreal-Cybermois-OOH-duratrans-scaled-1-1920x1920.jpg 2x'><source media='(min-width:480px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Etude-de-cas-LOreal-Cybermois-OOH-duratrans-scaled-1-768x768.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Etude-de-cas-LOreal-Cybermois-OOH-duratrans-scaled-1-1024x1024.jpg 2x'><source media='(min-width:300px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Etude-de-cas-LOreal-Cybermois-OOH-duratrans-scaled-1-480x480.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Etude-de-cas-LOreal-Cybermois-OOH-duratrans-scaled-1-768x768.jpg 2x'>\n\t\t\t<img class='c--image lazy' src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Etude-de-cas-LOreal-Cybermois-OOH-duratrans-scaled-1-150x150.jpg' data-src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Etude-de-cas-LOreal-Cybermois-OOH-duratrans-scaled-1-1920x1920.jpg' alt='Etude de cas LOreal Cybermois OOH duratrans scaled' aria-label='Etude de cas LOreal Cybermois OOH duratrans scaled' style='object-position:50% 50%;'>\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<picture class='c--picture'>\n\t\t\t<source media='(min-width:1920px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Banners-Kiehls-scaled-1.jpg'><source media='(min-width:1440px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Banners-Kiehls-scaled-1-1920x1280.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Banners-Kiehls-scaled-1.jpg 2x'><source media='(min-width:1024px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Banners-Kiehls-scaled-1-1440x960.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Banners-Kiehls-scaled-1-1920x1280.jpg 2x'><source media='(min-width:768px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Banners-Kiehls-scaled-1-1024x683.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Banners-Kiehls-scaled-1-1920x1280.jpg 2x'><source media='(min-width:480px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Banners-Kiehls-scaled-1-768x512.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Banners-Kiehls-scaled-1-1024x683.jpg 2x'><source media='(min-width:300px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Banners-Kiehls-scaled-1-480x320.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Banners-Kiehls-scaled-1-768x512.jpg 2x'>\n\t\t\t<img class='c--image lazy' src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Banners-Kiehls-scaled-1-150x100.jpg' data-src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Banners-Kiehls-scaled-1-1920x1280.jpg' alt='Case study LOreal cybermonth Banners Kiehls scaled' aria-label='Case study LOreal cybermonth Banners Kiehls scaled' style='object-position:50% 50%;'>\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t                <\/div>\n                <div class=\"col col-md-10 col-24\">\n                    <div class=\"content-text scroll--pin-top\" data-scroll-pin-top-duration=\".content-pin-top-image-text-2\" data-scroll-pin-top-breakpoint=\"767\">\n                        <div class=\"content-text-inner\">\n                            <div class=\"c--title-stroke\">\n                                <div>\n                                    \n\t\t\t\t\t<h2 class='c--title-stroke__text-sm'>Le d\u00e9fi<\/h2>\n\t\t\t\t\t                                <\/div>\n                                <hr>\n                            <\/div>\n                            <div class='c--wysiwyg '><p class='scroll--toggle-class js--split-text js--split-text-4'>Ces quatre grandes promotions sont des p\u00e9riodes de forte activit\u00e9 pour toutes les marques de L\u2019Or\u00e9al Canada, car un grand volume de pi\u00e8ces est produit. Il fallait :<\/p>\n<ul class='scroll--toggle-class scroll--translate-y'>\n<li>Produire plusieurs pi\u00e8ces de contenu en peu de temps, en effectuant des tests A\/B et en pr\u00e9voyant des plans B en cas de rupture de stock.<\/li>\n<li>\u00catre tr\u00e8s r\u00e9actifs, c\u2019est la cl\u00e9 car les promotions peuvent changer en cours de diffusion. Il est essentiel de pouvoir ajuster et modifier facilement et rapidement la promotion en fonction des besoins, et ce, dans tous les formats, parfois en seulement 12 heures, voire 6.<\/li>\n<\/ul>\n<\/div>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n    \n\n        <section id=\"block--video-1\" class=\"block block--video\">\n            \n\t\t\t\t<a data-fancybox href=\"https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/11\/Case_study_cyber-month_loreal_lancome.mp4\" class=\"c--video\">\n\t\t\t\t\n\t\t\t\t<div class=\"c--video__image\">\n\t\t\t\t\t\n\t\t\t<picture class='c--picture'>\n\t\t\t<source media='(min-width:1024px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case_study_cyber-month_loreal_lancome_16x9-1440x960.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case_study_cyber-month_loreal_lancome_16x9-1920x1280.jpg 2x'><source media='(min-width:768px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case_study_cyber-month_loreal_lancome_16x9-1024x683.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case_study_cyber-month_loreal_lancome_16x9-1920x1280.jpg 2x'><source media='(min-width:480px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case_study_cyber-month_loreal_lancome_16x9-768x512.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case_study_cyber-month_loreal_lancome_16x9-1024x683.jpg 2x'><source media='(min-width:300px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case_study_cyber-month_loreal_lancome_16x9-480x320.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case_study_cyber-month_loreal_lancome_16x9-768x512.jpg 2x'>\n\t\t\t<img class='c--image lazy' src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case_study_cyber-month_loreal_lancome_16x9-150x100.jpg' data-src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case_study_cyber-month_loreal_lancome_16x9-1440x960.jpg' alt='Case_study_cyber month_loreal_lancome_16x9' aria-label='Case_study_cyber month_loreal_lancome_16x9' style='object-position:50% 50%;'>\n\t\t\t\n\t\t<\/picture>\n\t\t<button class=\"btn no-target\">Lire la vid\u00e9o<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t        <\/section>\n    \n\n        <section id=\"block--image-text-3\" class=\"block block--image-text\">\n            <div class=\"row content-pin-top-image-text-3\">\n                <div class=\"col col-md-14 col-24\">\n                    \n\t\t\t\t<div class='c--gallery-images'>\n\t\t\t\t\n\t\t\t<picture class='c--picture'>\n\t\t\t<source media='(min-width:1920px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Gmail-scaled-1.jpg'><source media='(min-width:1440px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Gmail-scaled-1-1920x1920.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Gmail-scaled-1.jpg 2x'><source media='(min-width:1024px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Gmail-scaled-1-1440x1440.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Gmail-scaled-1-1920x1920.jpg 2x'><source media='(min-width:768px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Gmail-scaled-1-1024x1024.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Gmail-scaled-1-1920x1920.jpg 2x'><source media='(min-width:480px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Gmail-scaled-1-768x768.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Gmail-scaled-1-1024x1024.jpg 2x'><source media='(min-width:300px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Gmail-scaled-1-480x480.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Gmail-scaled-1-768x768.jpg 2x'>\n\t\t\t<img class='c--image lazy' src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Gmail-scaled-1-150x150.jpg' data-src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-Gmail-scaled-1-1920x1920.jpg' alt='Case study LOreal cybermonth Gmail scaled' aria-label='Case study LOreal cybermonth Gmail scaled' style='object-position:50% 50%;'>\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<picture class='c--picture'>\n\t\t\t<source media='(min-width:1920px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-newsletter-1.jpg'><source media='(min-width:1440px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-newsletter-1-1920x1920.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-newsletter-1.jpg 2x'><source media='(min-width:1024px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-newsletter-1-1440x1440.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-newsletter-1-1920x1920.jpg 2x'><source media='(min-width:768px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-newsletter-1-1024x1024.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-newsletter-1-1920x1920.jpg 2x'><source media='(min-width:480px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-newsletter-1-768x768.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-newsletter-1-1024x1024.jpg 2x'><source media='(min-width:300px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-newsletter-1-480x480.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-newsletter-1-768x768.jpg 2x'>\n\t\t\t<img class='c--image lazy' src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-newsletter-1-150x150.jpg' data-src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-newsletter-1-1920x1920.jpg' alt='Case study LOreal cybermonth newsletter' aria-label='Case study LOreal cybermonth newsletter' style='object-position:50% 50%;'>\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t                <\/div>\n                <div class=\"col col-md-10 col-24\">\n                    <div class=\"content-text scroll--pin-top\" data-scroll-pin-top-duration=\".content-pin-top-image-text-3\" data-scroll-pin-top-breakpoint=\"767\">\n                        <div class=\"content-text-inner\">\n                            <div class=\"c--title-stroke\">\n                                <div>\n                                    \n\t\t\t\t\t<h2 class='c--title-stroke__text-sm'>L&#8217;approche<\/h2>\n\t\t\t\t\t                                <\/div>\n                                <hr>\n                            <\/div>\n                            <div class='c--wysiwyg '><p class='scroll--toggle-class js--split-text js--split-text-4'>Afin de g\u00e9rer ce grand volume de production, la directrice strat\u00e9gie client a :<\/p>\n<ul class='scroll--toggle-class scroll--translate-y'>\n<li>Mis en place une structure flexible, assignant une \u00e9quipe 100 % consacr\u00e9e \u00e0 chaque marque, garantissant ainsi une coh\u00e9rence de marque in\u00e9branlable \u00e0 travers tous les canaux de communication.<\/li>\n<li>Eu recours \u00e0 notre mod\u00e8le Studio Direct, o\u00f9 les projets sont brief\u00e9s directement aux designers avec une rapidit\u00e9 impressionnante, \u00e9liminant les interm\u00e9diaires et permettant une production en temps record, parfois en 24 \u00e0 48 heures seulement apr\u00e8s r\u00e9ception de la demande.<\/li>\n<li>Attribu\u00e9 le bon profil de ressource pour chaque livrable dans les d\u00e9lais requis, prouvant la capacit\u00e9 de m&amp;h \u00e0 r\u00e9unir tous les services de production sous le m\u00eame toit.<\/li>\n<\/ul>\n<\/div>                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/section>\n    \n\n        <section id=\"block--image-text-4\" class=\"block block--image-text\">\n            <div class=\"row content-pin-top-image-text-4\">\n                <div class=\"col col-md-14 col-24\">\n       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https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-social-media-instagram-scaled-1-1920x1408.jpg 2x'><source media='(min-width:768px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-social-media-instagram-scaled-1-1024x751.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-social-media-instagram-scaled-1-1920x1408.jpg 2x'><source media='(min-width:480px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-social-media-instagram-scaled-1-768x563.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-social-media-instagram-scaled-1-1024x751.jpg 2x'><source media='(min-width:300px)' srcset='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-social-media-instagram-scaled-1-480x352.jpg 1x, https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-social-media-instagram-scaled-1-768x563.jpg 2x'>\n\t\t\t<img class='c--image lazy' src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-social-media-instagram-scaled-1-150x110.jpg' data-src='https:\/\/www.mh.ca\/wp-content\/uploads\/2024\/10\/Case-study-LOreal-cybermonth-social-media-instagram-scaled-1-1920x1408.jpg' alt='Instagram posts from various L'Or\u00e9al Canada's brand for Cybermonth promotions. ' aria-label='Instagram posts from various L'Or\u00e9al Canada's brand for Cybermonth promotions. 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