{"id":1167,"date":"2024-10-28T14:36:31","date_gmt":"2024-10-28T18:36:31","guid":{"rendered":"https:\/\/www.mh.ca\/?post_type=case-studies&p=1167"},"modified":"2025-09-16T11:03:52","modified_gmt":"2025-09-16T15:03:52","slug":"beneva-deploiement-de-la-marque","status":"publish","type":"case-studies","link":"https:\/\/www.mh.ca\/fr\/case-studies\/beneva-deploiement-de-la-marque\/","title":{"rendered":"D\u00e9ploiement de la marque"},"content":{"rendered":"
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\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\u00c9cran d\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tBanni\u00e8res publicitaires Web de Beneva en divers formats.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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Le projet<\/h2>\n\t\t\t\t\t <\/div>\n
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Application des normes graphiques de la nouvelle marque Beneva \u00e0 l\u2019ensemble du mat\u00e9riel de marketing de La Capitale assurances et SSQ assurances suite \u00e0 leur regroupement pour repr\u00e9senter la nouvelle entit\u00e9.<\/p>\n

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\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tUne personne en train de regarder un guide int\u00e9ractif de Beneva sur sa tablette.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tVue d\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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Le d\u00e9fi<\/h2>\n\t\t\t\t\t <\/div>\n
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Le nouveau guide de normes encadrant la marque Beneva avait bien \u00e9t\u00e9 \u00e9labor\u00e9 par l\u2019agence cr\u00e9ative pour les campagnes de communication et comprenait quelques exemples d\u2019applications pour le mat\u00e9riel de marketing. Notre mandat en \u00e9tait un de taille :<\/p>\n

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  • Convertir l\u2019ensemble du mat\u00e9riel de marketing des marques La Capitale et SSQ aux nouveaux standards graphiques de Beneva.<\/li>\n
  • Participer \u00e0 l\u2019\u00e9laboration du guide de normes pour cette cat\u00e9gorie de pi\u00e8ces imprim\u00e9es et num\u00e9riques.<\/li>\n<\/ul>\n

    Il fallait agir rapidement dans le cadre d\u2019un programme serr\u00e9 o\u00f9 le budget et les d\u00e9lais devaient \u00eatre respect\u00e9s.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n

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    \n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tBeneva\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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    L’approche<\/h2>\n\t\t\t\t\t <\/div>\n
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    Les normes graphiques de la marque \u00e9tant en constante \u00e9volution, nous avons assign\u00e9 deux championnes de marque d\u00e8s la gen\u00e8se du projet afin d\u2019assurer d\u2019une constance dans tous les d\u00e9ploiements qui allaient s\u2019\u00e9taler sur une p\u00e9riode de deux ans. Ce travail en bin\u00f4me pour les projets d\u2019envergure est un standard chez m&h.<\/p>\n

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    • Pour faciliter les \u00e9changes avec les nombreuses \u00e9quipes internes li\u00e9es aux diff\u00e9rents projets, une charg\u00e9e de projet m&h a \u00e9t\u00e9 plac\u00e9e en impartition pour faire le pont entre les diff\u00e9rents intervenants et notre studio.<\/li>\n
    • Des rencontres quotidiennes ont \u00e9t\u00e9 mises en place pour suivre l\u2019\u00e9tat de tous les projets \u00e0 mener de front, gage de la rigueur que nous mettons derri\u00e8re chaque projet.<\/li>\n
    • Pour faciliter les approbations, notre outil Workfront Proof s\u2019est av\u00e9r\u00e9 cl\u00e9 pour acc\u00e9l\u00e9rer le processus de livraison.<\/li>\n<\/ul>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n\n
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      \n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\tBeneva form displayed on a laptop.\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t\n\t\t\t\n\t\t\tBeneva Word document on a tablet\n\t\t\t\n\t\t<\/picture>\n\t\t\n\t\t\t<\/div>\n\t\t\t <\/div>\n
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      Le rendu<\/h2>\n\t\t\t\t\t <\/div>\n
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      • \n

        Plus de 1000 pi\u00e8ces pour La Capitale<\/h4>\n<\/li>\n
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        Plus de 1750 pi\u00e8ces pour SSQ<\/h4>\n<\/li>\n<\/ul>\n

        Y compris des formulaires, avenants, objets promotionnels, banni\u00e8res web, vid\u00e9os pour m\u00e9dias sociaux, articles de blogue, PDF \u00e9ditables, d\u00e9pliants, brochures, encarts, cartes de visite, feuillets, lettres de r\u00e9clamation, gabarits Powerpoint et Word, guides de bienvenue, documentation et formulaires sp\u00e9cifiques pour l\u2019Agence du revenu du Canada, rapports annuels et \u00e9tats financiers.<\/h4>\n

         <\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n ","protected":false},"template":"","deliverables":[84,98,72,104,74,86,96,103],"case-studies-categories":[92],"clients":[61],"class_list":["post-1167","case-studies","type-case-studies","status-publish","hentry","deliverables-design-creatif","deliverables-gestion-de-projet","deliverables-infographie","deliverables-redaction","deliverables-relecture","deliverables-retouche-photo","deliverables-traduction","deliverables-video-fr","case-studies-categories-institutions-financieres-et-assurances","clients-beneva-fr"],"acf":[],"yoast_head":"\n\u00c9tude de cas : D\u00e9ploiement de marque Beneva - Assurance - m&h<\/title>\n<meta name=\"description\" content=\"Voyez comment m&h accompagne Beneva dans son d\u00e9ploiement de marque en adaptant l\u2019ancien mat\u00e9riel de marketing aux standards de la nouvelle identit\u00e9 visuelle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mh.ca\/fr\/etudes-de-cas\/beneva-deploiement-de-la-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de cas : D\u00e9ploiement de marque Beneva - 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